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Tom Connellan

Question: Why did Selling Power magazine identify Tom as one of seven "tough talking and truth telling" keynote speakers?

Answer: Because Tom helps you build sustainable profits and the only way to do that is to be a straight shooter.

Programs

Creating Exceptional Customer Experiences!

This presentation shows you why customers are tougher today and what you need to do about it right away. It's tied in part to Tom's Wall Street Journal Bestseller Inside the Magic Kingdom (which describes how Disney creates exceptional customer experiences and how you can do the same).
His basic premise about brands and customers is that "a brand does not and cannot exist separately from your customer's experience." As Tom puts it, "your customer's experience is your brand!"

Participants see how creating an exceptional customer experience builds both a winning brand and a winning bottom line. They learn the five different levels of loyalty and what it takes to move customers from one to the next.

Tom takes you behind the scenes at companies that create world-class customer experiences. He combines that with the latest research to show you how to capture the hearts and minds of your customers. He and his partners have conducted research covering more than 110,000 customer transactions. This solid background assures that your participants will receive meaningful content they can use right away.

He describes how a single internal factor directly drives customer loyalty and profitability in such compelling terms that engineering teams, entire IT departments, C level executives, sales teams, manufacturing managers, HR departments, and others regularly participate in this session.

Key points Tom covers include:

~ Why, in the eyes of your customer, your competition isn't who you might think it is and what to do about that.
~ How to capitalize on the one internal factor that stands out above all others as the largest single predictor of customer loyalty.
~How to retain at-risk customers.
~How to find out the real reason a customer stopped buying from you.
~Why customer satisfaction is a poor predictor of loyalty and what to do about that.

Alternate Titles: Creating Exceptional Customer Experiences, Experiential Branding, Focusing on the Customer

Speaker Information

If you're looking for a great keynote speaker to open your next meeting, Tom probably belongs on your short list of possibilities. Look over these five "Tom-Connellan-at-a-glance" points and see if they match what you want.
1. Captivating Presenter. Participants sense Tom's passion and enthusiasm right away. Because his presentations are fast-paced, entertaining, and informative, he keeps everyone fully engaged from start to finish.

2. Integrator. Because Tom integrates his how-to-content with your CEO's opening comments, points made by other internal and external speakers, your meeting theme, and your overall business strategy he's earned a reputation as a High ROI keynote speaker. One who makes sure that change takes place back on the job.

3. Depth of Knowledge. Because Tom is a former Program Director at the Michigan Business School's Executive Education program, you know he'll bring lots of depth and solid content to your meeting.

4. Breadth of Experience. As a company founder and former CEO, he knows first-hand what it takes to grow a business. Because Tom started a service company in the health care field and built it into a network of 1200 instructors servicing 300 hospitals and most of the Fortune 500 firms. More than 1,000,000 people participated in these programs. Because Tom knows what it's like to be on the firing line of business and your audience will connect with this practical experience.

5. Solid Credentials. Tom's clients include such diverse organizations as Marriott, FedEx, Neiman Marcus, Sony, GE, and the military. He's been the Editorial Director of four leadership and human resource magazines, a first level supervisor, and a company president. He's a best-selling business author whose books have been on major lists. Inside the Magic Kingdom is a Wall Street Journal Bestseller. Bringing out the Best in Others! is a New York Times Bestseller; it also reached #1 on Amazon's business, leadership, coaching and relationship bestseller lists.

What does it all mean?
By now, you probably have a good sense that when you select Tom, you'll get more than a great keynote speaker with solid content. You'll get a strategic partner committed to moving your enterprise forward.

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