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Scott McKain

Programs

"The Collapse of Distinction"

How does a professional - or even an entire organization - deal with the phenomenon that Scott McKain calls "the Collapse of Distinction"? There are three ominous factors that pull every company back to the pack like a magnet. Without understanding these "Destroyers of Differentiation," a voyage on the "sea of sameness" is inevitable. Next, visionary companies and colleagues seek to become distinct. In this compelling presentation, Scott reveals the Four Cornerstones of Distinction - and how to stand out and move up through the creation of the Ultimate Customer Experience!®

"What Customers REALLY Want"

Based upon Scott's #1 bestselling business book, this program addresses the Six Disconnections between what customers crave versus what most organizations offer. Through his research - first into the nineteen companies of a $100+ million organization where he formerly served as Vice Chairman, and other top clients of international renown - he discovered extensive gulfs between client desires and company delivery.

Speaker Information

Scott McKain is a highly successful business professional, author and commentator. And -- perhaps his most important qualification -- he has proven that the concepts he presents actually work in the real world!
He is the co-founder of the Value Added Institute, a "think tank" exploring the role of customer experiences in creating enhanced client retention and revenue for visionary organizations.
He is the author of three #1 Amazon.com business bestsellers: "What Customers REALLY Want," "ALL Business is Show Business," and his latest book, "Collapse of Distinction" -- which shows how organizations and individual professionals create differentiation in order to expand profits, increase sales, and engage customers to ensure their loyalty. "Collapse of Distinction" was named by several major publications such as the "Miami Herald," "Sacramento Bee," and over thirty more as one of the "Top Ten Business Books of 2009."
You may have seen our speaker on television. He has made several appearances on FOX News Network as an Analyst and Commentator. He has presented his business insight on platforms in all fifty states and fourteen countries...from Singapore to Sweden; from Mexico to Morocco.

Testimonials