Phil Bruno

Programs

Treat 'em Right, The Total Customer Experience

The Experience Economy is upon us and if you don't know what that means, you need to slap yourself and dial in before it's too late... If you are not satisfying customers, you're just not in business anymore. People rate their entire experience when purchasing products or services between competitors. The new breed of employee is doing the same thing with their employment experience. You can't exceed customer expectations until you provide a very positive experience for your employees. "The answer, Bruno found, came from one of his clients who simply said you have to "Treat 'em right." Thus the name of his company,

Speaker Information

Phil Bruno, professional speaker, trainer and consultant, works with organizations to exceed internal and external customer expectations. He does this through engaging keynote speeches and training sessions. Bruno began his professional career in Corporate America looking for ways to meet the needs of his own organization, Anheuser-Busch, but his appreciation for excellent customer service began much earlier.

Bruno was raised on "The Hill," a famed Italian-American neighborhood in St. Louis known for its sense of community, hospitality, and great Italian restaurants. Bruno's first jobs included helping with his father's painting business and working as a bus boy for Cunetto's House of Pasta. Both were small family-owned businesses that survived purely upon quality of product and exceptional service.

In 1980, Bruno graduated from Parks College of St. Louis University with a B.A. in Travel, Tourism and Transportation, essentially a business degree with an emphasis on service. While in college, he developed a relationship with Anheuser-Busch and, for the next 17 years, applied what he had learned in a series of hospitality management positions with the Fortune 500 giant.

He managed tour & gift shop operations in Florida and New Hampshire, progressing with larger staffs, more budget and responsibility culminating at the Anheuser-Busch Corporate Tour Center at AB world headquarters and then for 6 years at Grant's Farm, the Busch family estate and original Busch Gardens. His trademark strength was increasing employee satisfaction with large staffs that in turn led to excellence in Guest satisfaction.

Since 1999 Phil has worked independently as a speaker, trainer and consultant throughout country, with hundreds of clients and thousands of audience members spread across all industries.

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Testimonials

Thank you for your fun and exciting programs, it absolutely mesmerized my staff. Your common sense and down to earth approach is exactly what the doctor ordered. My entire staff here at the restaurant was "flying high" following your "Show Me Service" performances using characters and sensible practices to improve our guest hospitality and overall Total Customer Experience. The results of the internal and external customer surveys you produced were worth their weight in gold. We have been able to identify our strengths and weaknesses so much, we hardly recognize our new selves. You showed us how to identify and anticipate the needs and wants of the customer. Exceeding their expectations is no more a thing of the past it is our future. Motivation starts at the top, and your enthusiasm has motivated me to a new level. I am now producing a newsletter to 6500 of my best customers. Getting my people involved with articles proves that they received your message and genuine interest in improving our Guest's experience. You know that most food service employees take the customer for granted. That is a thing of the past, as we now know that all of us at LoRusso's hold our future close to our hearts. I cannot forget your approach and creative touch on how you involved all employees, it was fantastic.