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Kevin Freiberg, PhD

• Authority on Branding
• Expert in strategies of world-class leaders
• Co-author of NUTS! Southwest Airlines' Crazy Recipe for Business & Personal Success

Programs

GUTS: Companies That Blow The Doors Off Business As Usual!

The world has changed—radically. The challenges facing companies in a global economy will demand more than conventional thinking and business-as-usual. Those who capitalize on the opportunities that come with change will move with speed, agility, and adaptiveness. The winners will establish the rules by which others have to play the game. But this requires a level of confidence that is foreign to many. It requires people who brand themselves as champions of change rather than shrinking from it—that's why we call it GUTSY LEADERSHIP.

Embrace Change Courageously

Maximize your strength by focusing your power, resources and assets on what is in your control. It used to be the big that ate the small. Now it's the fast that eat the slow. The world has changed—radically. Those who capitalize on the opportunities that come with change will move with speed, agility, and adaptiveness. The winners will be those who learn how to learn faster. But this requires a level of confidence that is foreign to many. This segment is designed to get people to brand themselves as champions of change rather than shrinking from it.

The Power of ONE

Discover the power of what can happen when one person decides to make a difference. This topic is for i>individual contributors

Creating a World-Class Workplace: Build a Culture That Attracts, Recruits and Retains Loyal Employees

Leaders of the 100 best companies to work for in the U.S. say that the single biggest predictor of overall success is a company's ability to attract, retain, and motivate world-class people. They went on to say that the most important lever in enhancing this capability is corporate culture. Every organization has a culture. The question is: Is that culture intentional and purposeful or is it accidental and haphazard—established by default? When it comes to creating the culture, character and personality of the organization, great companies let nothing go to chance. The question Freiberg addresses with his audience is: What drives culture? Answer: A community of gutsy leaders who care about the culture enough to protect, promote and reinforce it everyday. But how? Freiberg will give you an opportunity to "wrestle" with the strategies employed by Southwest Airlines and other companies for reinforcing corporate culture.
Audiences will discover some fresh ideas for driving culture as well as to affirm and intensify the good things they are already doing.

Speaker Information

Recently named as one of the top 50 Best Minds on Leadership by Leadership Excellence Magazine, Dr. Kevin Freiberg is one of the most influential voices on the speaking circuit today. He has made a career out of understanding the core values and unconventional strategies used by world-class leaders. His book NUTS! was hailed by the Financial Times as one of the top five global business books of the year. He has appeared on CNBC and the CBS Morning News for his views on the critical links between leadership, corporate culture and extraordinary business performance. Kevin appeared on, Lessons in Excellence for CNBC, India. His articles and interviews have been published in the Wall Street Journal, Business Week, and Investor's Business Daily.

Entrepreneur. As the founder and CEO of the San Diego Consulting group, Inc. and its professional speaking firm, freibergs.com, Kevin helps business leaders translate the winning strategies from enduring great companies into their own models of success. He is widely acknowledged for his expertise in helping clients build strong, purposeful cultures where:

• People have fun on the job and do heroic work that matters;
• Everyone leverages technology to get smarter, better, faster;
• Gutsy leaders excel at hiring, retaining and unleashing world-class talent;
• Customer-centric employees turn knowledge, service and hospitality into life-long loyalty;
• Fanatically engaged employees come to work fully awake, fully alive and firing on all cylinders;
• People take charge of their lives at work and assume responsibility for the success of the business;
• Courage, risk and irreverence stimulate the kind of innovation that radically differentiates the firm;

Executive Coach. Dr. Freiberg helps business leaders better understand the impact of their choices, attitudes and behaviors on corporate culture and organizational performance. He has challenged corporate leaders all over the world to create unmatched productivity, customer service, and profitability by becoming faithful, devoted, hardworking servants of the people they lead. Kevin has a global practice working with firms in South East Asia, Europe, Japan, India, the Middle East, Central and South America, as well as companies throughout the United States and Canada.

Dr. Freiberg has worked with some of the world's most admired companies—companies on the forefront of a revolution driving the new economy. A partial list of the firm's clients include: American Express, Bank of America, Business Consultants—Japan, Caterpillar, Century 21, Coors Brewing Co, Cox Communications, Eli Lilly, Ernst & Young, FedEx, Federated Department Stores, General Electric, General Motors, Infosys, Jack-in-the-Box, Kuwait Gulf Link, Inc, Major League Baseball, Merrill Lynch, Minolta, NCR Japan, Nestle, Otis Elevator, Southwest Airlines, Sprint, Staples, State Farm Insurance, Tata Motors—India, Unisys, U.S. Marine Corps, and Universal Studios.

Professor. Before becoming a full-time speaker and consultant, Kevin taught for eight years in the Communication Studies department and Business School at the University of San Diego. He earned a masters degree in communication from San Diego State University and a doctorate in educational leadership from the University of San Diego.

Dr. Kevin Freiberg and his wife, Jackie, are authors of a third book called, BOOM! 7 Choices for Blowing the Doors Off Business-as-Usual! After twenty years of talking to America's most innovative and unconventional business leaders and liberated employees, the Freibergs have distilled this collective wisdom into seven essential choices. BOOM! follows the Freibergs' hugely successful best-seller, NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success, and its sequel, GUTS! Companies that Blow the Doors Off Business-as-Usual.

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