Jill Griffin
Programs
Customer Loyalty: How to Earn It, How to Keep It
Based on the how-to principles captured in Jill's Harvard "Working Knowledge" book by the same name, this program teaches participants a proven process for turning non-buyers into loyal advocates.
Taming the Search-And-Switch Customer
Drawing from her ground-breaking book by the same name, Jill Griffin addresses these tough, complex realities with proven solutions every B2B and B2C firm can harness.
Customer Winback: How to Recapture Lost Customers and Keep Them Loyal
Adapted from Jill's award-winning co-authored book by the same name, your custom-tailored presentation can address a wide range of win back learning objectives.
Speaker Information
In her early career, Jill served as senior brand manager for RJR/Nabisco's largest brand and distinguished herself as one of the youngest brand managers in the corporation's history. From RJR/Nabisco, Jill joined AmeriSuites Hotels (in its start-up phase), leading the firm's Sales and Marketing troops in the nationwide launch of the brand. She founded Griffin Group in 1988 and signed AmeriSuites as her first client.
Since 2002, Jill has served on the Board of Directors of Luby's, Inc. (NYSE: LUB), and helped oversee the restaurant chain's critical turnaround. In four short years, Luby's returned to profitability, paid off all debt, enhanced shareholder value and restored its storied Brand to prominence by winning back lapsed customers and wooing new ones. (Luby's employs approximately 7,000 employees across 126+ restaurant locations, primarily in Texas.)
View Video
Print Bio
Add Speaker to Cart
Keynote Fee: Call For Quote