Jackie Freiberg, PhD

Connoisseur of companies that blow the doors off business-as-usual
Offers fresh perspectives on business best practices
Co-author of NUTS!: Southwest Airlines' Crazy Recipe for Business & Personal Success

Programs

Building Your Brand from the Inside-Out

Learn how to create a purposeful culture to increase passion, productivity, and profits. Today, more and more organizations consider culture a bottom line issue. After all, whether it is positive or negative, purposeful or accidental, culture impacts bottom line measures: recruiting and retaining talented people, service, productivity, efficiency, and safety. In this theme, Freiberg shows you how some of the most admired corporate cultures in America, such as Southwest Airlines, SAS Institute, USS Benfold, Synovus Financial, and Ernst & Young, have purposefully created legendary cultures - places where passion and productivity create long-term profitability.

Define Your Business as a HEROIC Cause

It's amazing what people will do when work is defined as something heroic. Make it purposeful and then get out of their way! What motivates people to do their best? What causes them to dedicate the totality of who they areÃ¯Â¿Â½heart, mind, and soulÃ¯Â¿Â½to the success of the business? This point goes beyond the extrinsic motivators (salary, benefits, bonuses, perks) to the things that move people internally. It shows the power of what can happen when people find the passion and heroism in their work.

Re-Recruit Great Talent

Be an employer of choice by building a culture that attracts, recruits, and retains loyal, engaged, and passionate employees. Gutsy leaders surround themselves with extremely bright people. The people you hire today will determine the culture of your organization tomorrow. Will it be a culture where action-oriented people do whatever it takes to provide world-class service? Will it be a culture where people are committed to serving each other and building team unity across functions? Will it be a culture where people make work fun? Culture is one of biggest levers you have in building an organization where talented people want to work and choose to stay. This part of the presentation emphasizes the importance of attitude (yours and theirs) in the recruiting and hiring process. Freiberg builds a compelling business case for being absolutely rigorous about attracting and hiring people who are already predisposed to protecting and promoting the values driving your organization. Then she shows you how to re-recruit and retain your star talent!

Gutsy Leadership: Creating a Workplace that Explodes with Productivity, Passion and Profitability

The challenges facing companies in a global economy will demand more than conventional thinking and business as usual. The world is not changed by those who are unwilling to take risks. No Wimps! It takes GUTS to move an organization in bold new directions. It takes GUTS to get out on the lunatic fringe where new breakthroughs are found. It takes GUTS to come down from the Ivory Tower and talk to people in a human voice that's intimate, inviting and authentic. It takes GUTS to blow up the old rules and free smart people from dumb processes that limit their potential. It takes GUTS to lead with love and trust rather than manage by abstract authority and fear. It takes GUTS to make work fun and not take yourself too seriously. It takes GUTS to be accountable.

Blow the Doors Off Service-as-Usual

Are you worthy of employee & customer loyalty? Discover the GUTSY strategies that create it and sustain it. Great companies have a "people first" philosophy. They know that when employees feel honored and served there is a reciprocal effect that causes them to provide extraordinary service to their customers. The message is that you can't do service well externally unless you first do service well internally. Gusty leaders breed a spirit of service within their cultures because they see themselves as servants of the people they lead. Freiberg points out that many of us have a tendency to oversimplify the work of our colleagues. Consequently, she advocates the kind of walk-a-mile activities where people in one functional area develop the empathy to better understand the pressures and complexities of their co-workers in other functional areas. Jettison the kind of silo-building, turf protection, and tribalism that renders an organization sluggish and unresponsive. Trade it in for a spirit of collaboration, teamwork and unity. The result will be a seamless approach to serving your customers.

Speaker Information

Are you looking for a leadership authority and a fresh perspective on business best practices? One of the best female business speakers available in today's market place, Jackie Freiberg, PhD, is a connoisseur of companies that blow the doors off business-as-usual. Freiberg and her husband, Kevin, are authors of the compelling new book GUTS!: Companies That Blow the Doors Off Business-as-Usual. GUTS! follows the Freibergs' award-winning national bestseller, NUTS!: Southwest Airlines' Crazy Recipe for Business and Personal Success, which has sold over 500,000 copies worldwide.

As a professional speaker, Freiberg is in high demand to deliver practical business strategies that prove to increase productivity, retention, service, loyalty and profitability. Through her speeches she inspires audiences to get GUTSY by sharing first-hand business experiences, insights, and strategies. Since the publication of GUTS! and NUTS!, Freiberg has become a connoisseur of really cool companies - nationally admired organizations where people want to work and choose to stay. She is passionate about equipping leaders at all levels with hope, ideas, and practical tools to kick-start and re-inspire their journey toward becoming employers of choice!

Freiberg's messages are designed around a series of powerful stories about really cool companies and GUTSY leaders. Her stories are both inspirational and very practical. They are loaded with unconventional, yet successful, business best practices from companies like SAS Institute, USAA, Southwest Airlines, Synovus Financial, Quad/Graphics, Ernst & Young, TD Industries, and other companies, that are admired for business, people strategies, and leadership. When she's not speaking, Freiberg spends time inside these companies learning directly from their leaders, employees and clients about what it takes to create an organization that is a magnet for great talent.

Prior to speaking and writing, Freiberg served as a coach to executives, managers, and front-line professionals on the results of the firms' organizational and 360-degree leadership assessments. She also served a similar role for the Center for Creative Leadership, where she offered upward feedback to executives participating in the five-day Leadership Development Program. She is co-founder of the Family Business Institute at the University of San Diego, where she was one of the creative forces behind the development of practical, research-based educational programs for closely-held family businesses. She also worked with MassMutual Life Insurance Company to design the first-ever CD-ROM training tool for family businesses and provided expert commentary on the complex business and personal issues faced by family businesses today.

Before joining the San Diego Consulting group, Inc., and its professional speaking firm full-time in 1993, Freiberg was manager of Corporate and Professional Programs for the University of San Diego. During her tenure at the University, she founded the Certificate in International Business Program and was director of the Institute for Quality & Productivity. In addition, she taught public speaking and communications courses as an adjunct professor. Freiberg received her bachelors degree in communication from the University of New Hampshire, masters degree in speech communication from San Diego State University, and she earned a doctorate in educational leadership at the University of San Diego.