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Dan Day

Programs

From Brandtender Marketing: True Customer Engagement from the Inside Out:

"This concept validates my belief that front-line employees are the most important people we have to build relationships that help customers enjoy their experience. The book outlines employee-customer encounters that go from great ('Unforgettable') to disastrous ('Unforgivable'), a powerful reminder to me how day in and day out, employees are important to the success of any business. We have an employee recognition program tied into the customer experience, and we're using what we learned from the book to take that initiative a step further. Day explains that no two companies have the same employee dynamic, which provides an 'unduplicatable differentiation' from anyone we compete against—if we learn how to leverage it.

Speaker Information

Dan Day spent 14 years at BI Worldwide helping Fortune 500 companies improve their customer-marketing efforts.
Until he discovered a better way: taking a brand to customers through employees rather than the traditional, tired means of advertising, branding and marketing.
Dan pioneered the concept of "Brandtenders," who are employees interested in their company's brand. He can show you how to tend to your brand, from the inside out.
Your people + your culture = your brand.
The result? A potent combination of employee engagement, customer service and marketing that leads to aligned employees, engaged customers and more revenue.
In his latest book, Brandtender Marketing: True Customer Engagement from the Inside Out, Dan helps businesses transcend their competition by growing their brand through people.

Testimonials