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Cam Marston

• Multi-Generational Expert
• Host of "Working Smart"
• Author of Managing Across the Generational Divide

Programs

Attracting and Retaining a New Generation of Employees - Management & Human Resources

Good talent is hard to find. And even harder to keep. With company loyalty increasingly considered a comedic punch line rather than a standard employee trait, knowing how to identify, attract and retain the very best talent may seem impossible. Generational DNA plays a huge role in the changing workforce dynamic. Understanding it unlocks the secret to selecting the right candidates and encouraging employee loyalty - both essential to business survival. The four generations in the workplace bring to the office their own distinct biases about loyalty, leadership, time, and productivity. Cam has studied these biases and their effects on attracting and retaining good employees. He shares this insight and provides specific examples of how every organization can create an environment that attracts the best talent and fosters, rather than discourages, employee loyalty. Audiences learn to identify the best prospects, create compelling employment offers by age group, meet the long and short term goals of each generation, understand the motivating factors for each employee and become the kind of boss employees want to serve. Every level of leadership plays a key role in attracting and keeping the very best. By discovering how to create the workplace that each generation prefers, your company will reap the rewards in consistent transfer of knowledge, increased productivity and decreased turnover.

Four Generations in the Workplace: Leadership & Teamwork

For the first time in history, four distinct generations are employed sided by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business world. Effective management of this generational divide is vital to every organization's longevity and success. What are each generation's core values? What do they expect of their leaders and how do they define success? In this engaging program, Cam Marston answers these questions and much more. Audiences will learn how each generation developed its core values, how that manifests in the workplace today, and why they can all not only operate alongside each other, but do so with extraordinary success. This program provides the generational insight, concrete examples and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention. Attendees will walk away knowing the common generational characteristics, specific leadership needs of each generation, the new definition of company loyalty, and fresh guidelines for team building.

Selling Across the Generations - Sales & Customer Loyalty

The first rule of selling is steadfast: know your customer. With four distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. To succeed in today's business climate, you need to approach each buyer with an informed generational perspective - recognizing the underlying biases, values and expectations that pave the way to "yes." Cam looks inside each generation's core values to identify what forms their buying decisions and gives audiences the understanding required to develop a solid sales process, based on known generational biases and business preferences. Attendees will learn to identify subtle shifts that indicate upcoming leadership changes, create a fast and genuine connection with new customers, sell to their customers' expectations, build trust between the generations, highlight appropriate product selling points for each customer, and avoid common communication pitfalls. Cam uses examples to show how some companies today are effectively engaging generational marketing techniques to appeal to the unique decision making traits of each generation and prepare their sales teams for success in today's marketplace.

Speaker Information

For the first time in history, there are four distinct generations active in the global workplace and marketplace. There may be no other single issue today with as much all-encompassing organizational impact as this one. In an effort to address this issue, consultant, author, acclaimed speaker - and enlightened Gen Xer Cam Marston has literally traveled the world with his message of improved multi-generational relations. His approach to multi-generational issues will give you the freedom to explore and unlock the full potential of your organization.

With expertise in generational dynamics, the way different generations think, act, and relate, Marston has presented on four continents, informing and entertaining audiences seeking a greater understanding of how people of diverse ages and experiences can better get along - in productive ways. His programs and concepts are the results of more than five years' extensive research and study. In the course of his work, he's interviewed hundreds of representatives of the various generations. Their answers are interesting, sometimes surprising, and always valuable.

Marston is the author of Managing Across the Generational Divide, a book which promises to be a positive and valuable contribution to the growing (but still relatively small) knowledge base on this pivotal subject. He is the host of "Working Smart" on News14 Carolina, where he provides down-to-earth insights on the world of work in the 21st century. Articles about him and the critical multi-generational issues he addresses have appeared in The Chicago Tribune, The Philadelphia Inquirer, the BBC, The New Zealand Herald, Entrepreneur magazine, HR Management Today, and the Edward Lowe Report.

During radio talk show and television interviews, Marston continually emphasizes the need to go beyond life stage models and demographics and further explore the values and belief systems of each distinct generation. What motivates them? How do they view themselves, their community, their family, and their workplace? How do they make decisions? How do they feel about the other generations?

Whether in the form of a seminar, training session, consultation, or media presentation, Marston's optimistic vision of what's possible with a little generational "enlightenment" translates to a fun, high-impact, interactive, high-energy experience -- always with a practical, down-to-earth "how-to" spin.

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