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Bob Farrell

Exclusive Representation

• Considered the most impassioned customer service speaker in the business
• Horatio Alger Award Recipient
• 40+ Years in Leadership Roles

Programs

Give 'em the Pickle...and They'll Be Back

Farrell's famous "Give 'em the Pickle" story applies to every type of business that wants to give that extra level of service and keep customers coming back. Focused on providing service excellence at every level and exceeding customer expectations at every opportunity, he explains that reat companies and successful employees do four things: make serving others the number one priority, choose a service-oriented attitude, set high service standards and live them every day, and commit to teamwork. Farrell succeeds as a restaurateur by keeping a keen eye on the customer, anticipating needs and performing beyond expectations. Through his entertaining stories and practical ideas, audiences learn how to take such good care of customers that they'll utter those three magic words: "I'll be back."

The Leadership Pickles!

What Bob Farrell did for customer service in the run away hit Give 'em the Pickle!, he's doing again for leadership. A fun and exciting keynote, The Leadership Pickles! combines Bob's passion for serving others with powerful leadership stories to create a memorable and motivating message for leaders of all kinds.

Just as customers need pickles - those special things you do for them to keep them coming back - your employees need their pickles too. They want and need certain things from you as their leader. If they get them, they'll follow you and achieve great things. If they don't get their leadership pickles, their belief and respect for you as a leader may begin to slip. Being in leadership is a tough job. It requires you to be the best you can be. The Leadership Pickles! will inspire you to give your employees their leadership pickles!

What's Your Pickle...

This program is based on Bob's latest training video released September '07. His boundless energy and contagious enthusiasm for customer service will inspire your service providers and help them refine their pickle-giving skills as they learn four great ways to determine What's Your Pickle...

CONNECT with your customers.
How would you want to be treated?

ANTICIPATE what they'll need next.
How can you be one step ahead?

DELIGHT your customers.
How can you exceed their expectations?

INSPIRE yourself and others.
Are you willing to do what it takes?

Speaker Information

Bob Farrell's philosophy for business success is simple: take care of the customer. A dynamic and energetic personality, he shares with audiences his recipe for building business and keeping customers for life.

It is Farrell's belief that business has managed to industrialize, modernize, globalize, reorganize and computerize, yet it hasn't realized its potential to create and keep customers. Farrell, who is widely known for his "give 'em the pickle" philosophy, explains that all businesses are in the "people business." It's not what you make or sell that's critical, it's how you take care of the people who buy it. The primary job is to make customers happy, and the best way to do that is by giving out "pickles" - those special or extra things that make people happy. It may be walking a customer to an item they're looking for rather than just pointing. Or maybe it's a handwritten "thank you" note in every order shipped. The trick is figuring out what your customers want, then making sure they get it. That's the "pickle!"

After 12 years in retail grocery sales with H.J. Heinz and Libby Foods, Farrell combined his love for family, fun, and ice cream and co-founded one of the first national full-service chain restaurants: Farrell's Ice Cream Parlors. A pioneer in the industry, he personally managed the opening of more than 130 Farrell's restaurants, eventually selling the company to Marriott.

As a successful entrepreneur, Farrell invested in various businesses and established Odyssey Productions, a training video production house. However, he always kept a hand in the restaurant industry. He created Engine House Pizza, a regional chain that was purchased by Quaker Oats, and served as chairman of the board for Pacific Coast Restaurants, Inc., a $55 million regional dinner house company. He continues to serve as chairman emeritus and consultant to the company, which operates more than 20 restaurant locations.

Farrell's "give 'em the pickle" story applies to every type of business that wants to give that extra level of service and keep the customers coming back. A former National Restaurant Association "Man of the Year" and Horatio Alger Award recipient, he credits his early thinking with having had the opportunity to work and train in Disneyland, where he learned much about hiring, training, and motivating employees. His book, Give 'em the Pickle ...and they'll be back!, contains entertaining stories and practical ideas based on Farrell's experience.

Considered by many the most impassioned customer service speaker in the business, Farrell shares his unique insights with audiences in all industries. With heartfelt conviction, he offers proven and effective methods he used in his own highly successful operations to improve service, consistency, attitude and teamwork. With his incomparable style, wit, and customer service wisdom, he presents a fun, motivating look at the most important thing we can do in business: take care of the customer.

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